Just Eat ft Craig David | Every Neighbour Got Their Flava

Just Eat | 2025

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Target Audience

The primary audience would be young adults and families who regularly order takeaways. Due to the modern fast pace of the video. (Roughly aged between 16-40).

The secondary audience would be music fans familiar of Craig Davis’s 2000s hits.

The reason why I think this way is because it blends nostalgia for people who listened to Craig Davis with a relatable modern culture. Showing everyday people enjoying food.

Main Message

“Everyone has their own flavour”

It shows that Just Eats has every single type of food available so everyone can enjoy their favorite food. It’s basically saying that their is always something for everyone.

It also links food with identity showing that ordering a takeaway feels like an expression of personality.

How it makes you feel?

Upbeat, Happy, and Included

The catch remix of Craig David singing gives a fun, memorable vibe.

The bright colors, dancing, confident energy creates excitement and makes you smile.

It’s designed to lift your mood.

Techniques Used

Camera:

• Smooth tracking shots with quick cuts to match the beat

• Close-ups of food and faces to show flavor and emotion

• Wide street shots to give a community feel

Sound:

• Craig Davis’s remix gives rhythm and energy

• Background sounds of laughter and delivery bikes add realism

Editing:

• Fast-paced editing synced with the music

• Jump cuts and transitions between peoples styles and food

Color:

• Bright saturated colors such as orange to match the Just Eat logo and create warmth

Slogan:

• “Did somebody say Just Eat?” Short, Catchy and recognizable

Actors:

• Craig Davis is a well known singer but the important part is the everyday people which the viewer can relate to.

Why is it successful and memorable?

• Combines music, humor, and diversity effectively
• The song sticks in your head (Strong branding)
• Visually vibrant and fun, reflecting modern British culture
• Makes food deliveries feel like a lifestyle choice rather than just convenience

What can I take from it for my own project?

• Use music or rhythm to control pacing and emotion.
• Show personality through visuals like color, style, expression.
• Represent diversity, different peoples ideas.
• Use color palettes that match the theme and message.
• Keep it energetic and engaging, quick cuts or movement to maintain interest.
• Tell a simple message clearly through visuals instead of dialogue.